![]() ![]() From Wharton, Steve went to that bastion of greed formerly known as ‘Wall Street’. Elite (previously ‘US Elite Gear’) was a natural fit. Steve was looking for a way to re-engage the Community and pursue a livelihood at the same time, so acquiring U.S. Elite, Steve has closed the loop between his military background and his entrepreneurial nature. For those who choose to see it, there’s a third meaning deriving from ‘Don’t Tread on Me’.” STEVE KEEFER, CEO This is what I strive for the Team, Culture, and Community I want to build and be a part of.Ī second meaning is from our heritage as ‘Snake Eaters’ (literally, some of my tastiest meals at certain points of my life). Elite - constantly evolving, growing, dynamic - but making sacrifices to achieve the mission. ![]() The Ouroboros is a constantly evolving creature with an interesting trait - to live, he must consume himself - so he is literally constantly recreating himself! For me this was an incredibly powerful concept on which to build U.S. Our CEO gives a breakdown of the symbol of our business: “This is an abstract representation of an ancient mythical creature called the Ouroboros. We honor, serve and respect these fine men and women by helping them to achieve and enhance their desired level of performance, safety, comfort and all around lifestyle. We exist to Enhance the Warrior Lifestyle - the spirit that defines those brave, committed and intrepid souls who seek to push themselves to their greatest limits and beyond. A young man who lives his life with a smile on his face and never snivels even while climbing a mountain - and who, by the way, has no leg and only part of an arm? Warrior! #SOLOMON QUEST 4D PROFESSIONAL#A professional working two jobs, and taking care of the home, to provide for a sick spouse and kids? Warrior. A 65-year-old CrossFitter with MS, who gets her first pullup? Warrior. A soldier who shoots bad guys in the face? Warrior. The idea of a warrior is defined by those who embody the Warrior Spirit. Commit to deliver a truly kickass customer experience.Treat everyone fairly and with respect. ![]() ![]()
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